![]() ![]() ![]() However, little is known on how users valuate different types of PI while being online, as well as the perceptions of users with regards to exploitation of their PI by online service providers. ![]() This model is coming under increased scrutiny as online services are moving to capture more PI of users, raising serious privacy concerns. This operational model is inherently economic, as the "good" being traded and monetized is PI. Most online services (Google, Facebook etc.) operate by providing a service to users for free, and in return they collect and monetize personal information (PI) of the users. ![]()
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